“Hygge” is a Danish word used when acknowledging a feeling or moment, whether alone or with friends, at home or out, ordinary or extraordinary as cosy, charming or special. Hygge literally only requires a conscious appreciation, a certain slowness, and the ability to not just be present – but recognize and enjoy the present. This campaign was commissioned by Studio Faculty for Lojel Travel.
Collaborators
Creative Direction: Studio Faculty
Art Directors: Megan Kwan & Vince Lo
Videographer: Rosanna Peng
Stylist: Armin Tehrani
Talent: Tobias Garcia & Isabell Rödén

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