In 2003 Reed Space was founded in the Lower East Side district of New York City, pioneering the concept of the “lifestyle boutique.” Reed Space was known as a cultural hub synonymous with educating and defining how we interact with youth culture. I was honored to help with visuals for the launch of Reed Art Department, RAD for short. The mission is to provide the same concept of education, curation, aesthetic, and experience for clients looking to embrace youth culture.